Gov. Nikki Haley, USC head coach Steve Spurrier and Clemson head coach Dabo Swinney, along with other state celebrities, have released a video telling students that "cool kids don't bully."
The video also includes messages from Miss South Carolina USA Courtney Turner and Miss Teen South Carolina USA Keyla Childs.
Haley is touring schools across the state in October as part of Bullying Prevention Month. She told Patch on Saturday that it'll be a message she'll continue to speak about throughout the year.
"We started to hear a trend that kids in schools were having problems — if you looked different or if you sounded different … that other kids were giving them physical harm or emotional harm," Haley said. "South Carolina should be a safe state. Every student should feel safe going to school."
Haley says she wants to tell students that its OK to ask for someone's help if you're being bullied and she wants to send a message to bullies that harassing other students is wrong.